New to Shopify ?
This is the place to start: http://docs.shopify.com/manual
How do I set up my navigation / menu?
To learn about navigation and menus in Shopify, please click here.
Does the theme support variant images ?
Yes! You can have your images swap when selecting variants, as described here.
Can I add a favicon to my theme ?
Yes! Please see this Shopify article for adding your favicon.
Can I add other fonts ?
Yes, but you would likely need to hire a developer to custom write code for your store.
Does it support Instagram ?
Not directly, you may need a developer to help add instagram to your theme. You can add a stream of your own instagram feed by using a third party service. Add this code to a custom snippet or page (follow Shopify's guide for embedding a video, it's the same process) and show that on the homepage or sidebar.
How do I change "Purchase" to "Add to cart" ?
You can change nearly all text labels in your store by going to Online Store → Themes → ... → Edit language
Can I remove the powered by Shopify link from the footer ?
Yes, this Shopify article explains how.
Can I have a video in the homepage slideshow ?
No, you would need to hire a developer to custom write code for your store.
Does the theme include support for related products ?
Can I add a contact form ?
Yes. This will send an email containing the contact information to the store's owner. To use it, create a normal page, like you would for an About Us page, for your contact form. After creating and saving this page, you will see a new drop down appear to allow you to select the contact template for this page.