Boost Theme: The magazine layout and other sales-driving features

Boost Theme: The magazine layout and other sales-driving features

How to use the Boost theme settings to make your blog content more relevant and improve conversion rates by putting your products front and center - Make that sale!
Generate trust with an engaging story page

Generate trust with an engaging story page

The About Us page is really important if you are a small store, or even a well known brand. Our new page.story template helps you create your story page, bringing the best of your homepage content to your About us or other landing page...
Modern Trends - Death of a Slideshow

Modern Trends - Death of a Slideshow

Slideshows remain a ubqiuitous website staple, however they may not be providing any benefit - and potentially even harming - your conversions rates. Maybe it's time to try something different?
Theme spotlight: Showcase

Theme spotlight: Showcase

Our Showcase theme was first released in 15 August 2014. Since then it has been upgraded constantly to ensure compatibility with device and browser updates, and received a major facelift at the start of 2017 with the release of Shopify sections in the theme editor.

Since then, we've seen the theme put to some extraordinary uses. Here, we explore a few of our favourites.

Images are not the only fruit

Images are not the only fruit

We can all list a multitude of sites we love that use high-impact, full screen imagery - but what if you simply don't have any such images? Does that mean you've got no way to interest, engage, intrigue or retain your visitors? Here, we take a look through a few techniques that we don't mind admitting have worked on us.

5 things to avoid when starting out with e-commerce

5 things to avoid when starting out with e-commerce

Collectively in our Shopify Support Team, we visit hundreds of stores each week - some established and some just getting started - and it's always a fascinating journey. We thought it might be helpful to offer a quick round up of what we see as a few sticking points some new store owners let stand in their way of success!

The trouble with automation<br>(and PageSpeed Insights)

The trouble with automation
(and PageSpeed Insights)

Automation is great and has brought us many things. What isn't always so great, though, is automated website analytics. Help find the right tool for the right job!
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