Boost Theme: The magazine layout and other sales-driving features

Boost Theme: The magazine layout and other sales-driving features

How to use the Boost theme settings to make your blog content more relevant and improve conversion rates by putting your products front and center - Make that sale!
Generate trust with an engaging story page

Generate trust with an engaging story page

The About Us page is really important if you are a small store, or even a well known brand. Our new page.story template helps you create your story page, bringing the best of your homepage content to your About us or other landing page...
Modern Trends - Death of a Slideshow

Modern Trends - Death of a Slideshow

Slideshows remain a ubqiuitous website staple, however they may not be providing any benefit - and potentially even harming - your conversions rates. Maybe it's time to try something different?
Shopify's updated menu structures

Shopify's updated menu structures

Recently, Shopify introduced a fundamental change to how complex navigation menus are constructed for your store. Updates were rolled out to all of our themes at the appropriate time, however a small number of stores running older theme versions might encounter a problem when updating your menu structure. Here, we explain the solutions.

Images are not the only fruit

Images are not the only fruit

We can all list a multitude of sites we love that use high-impact, full screen imagery - but what if you simply don't have any such images? Does that mean you've got no way to interest, engage, intrigue or retain your visitors? Here, we take a look through a few techniques that we don't mind admitting have worked on us.

5 things to avoid when starting out with e-commerce

5 things to avoid when starting out with e-commerce

Collectively in our Shopify Support Team, we visit hundreds of stores each week - some established and some just getting started - and it's always a fascinating journey. We thought it might be helpful to offer a quick round up of what we see as a few sticking points some new store owners let stand in their way of success!

What's included with my theme purchase?

What's included with my theme purchase?

Find out all that's included when you buy one of our Shopify themes, what support we offer and whether you can ask us about the theme before you buy (Spoiler: Of course you can!) - Free trials available too.

The trouble with automation<br>(and PageSpeed Insights)

The trouble with automation
(and PageSpeed Insights)

Automation is great and has brought us many things. What isn't always so great, though, is automated website analytics. Help find the right tool for the right job!
How often should I update my theme?

How often should I update my theme?

Both the online industry and the ways in which people access the internet continue to evolve rapidly: Browsers are updated almost daily, and new devices are constantly being released - So how does that impact Shopify store owners, and how often should you look to update your theme?
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