MailChimp is a third-party newsletter platform that many store owners use to keep their customers up to date.

Normally, MailChimp uses an embedded HTML form to collect email signups for your newsletter campaigns. Many Shopify themes provide the framework that MailChimp uses, and you only need to enter your unique form action URL to enable your customers to submit their email addresses. You can do this on the Customize theme page of your Shopify admin.

In this article

  • Requirements
  • Get the form code
  • Get the form action URL
  • Use the form action URL in your theme


To integrate MailChimp with your Shopify store, you will need:

Get the form code

  1. Log in to your MailChimp account.

  2. From your account Dashboard, click Lists in the navigation menu.

    Mailchimp click lists
  3. Find the list you want to connect to your Shopify store, click the v button, and choose Signup forms.

    Mailchimp click signup forms


    Clicking Signup forms may take you to the Settings page if your list is not configured correctly. To continue, configure your list and save the settings, then click Signup forms at the top of the Settings page.

  4. Click Select on the Embedded forms option.

    Mailchimp select embedded forms
  5. On the Embedded forms page, click Naked.

    Mailchimp click naked
  6. Find the Copy/paste onto your site section.


    You don't need all of this code — just the form action URL. In the next section, you'll separate that URL from the rest of the code.

    Mailchimp copy paste section
  7. Click anywhere in the box to select the code.

  8. Press ctrl + C on a PC or command + C on a Mac to copy the code.

Get the form action URL

  1. In a text editor like Notepad or TextEdit, paste the code by pressing ctrl + V on a PC or command + V on a Mac.

  2. Find the form action URL, which is a unique URL that you need to link your store to MailChimp.

    Mailchimp find action url
  3. Select the URL between the quotation marks after the code action=. Do not include the " at the beginning or end of the URL in your selection.

    Mailchimp select action url
  4. Press ctrl + C on a PC or command + C on a Mac to copy the URL.

Use the form action URL in your theme

  1. From your Shopify admin, click Online Store, and then click Themes (or press G W T).

  2. Click Customize theme:

    Click customize theme
  3. Find the box to enter your form action URL. If your theme integrates with MailChimp, you can find a box to enter your MailChimp form action URL on your Customize theme page.

    The box might be labeled with text like MailChimp form action URL or MailChimp form action. The box will most likely be in the Footer, Sidebar, or Newsletter section, but its location differs depending on which theme you are using.

    Mailchimp form action url box
  4. Paste the URL that you copied into the MailChimp form action URL box by pressing ctrl + V on a PC or command + V on a Mac.

  5. Click Save changes to confirm the change to your theme settings.

You can test your MailChimp integration by subscribing to your own MailChimp newsletter.

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